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All organizations want to grow—but few have the discipline and strategy to achieve exponential growth while staying relevant in an ever-evolving world.
Growth demands a plan. Relevance requires agility: keeping a constant eye on emerging trends and potential disruptions, all while moving full-steam ahead. A fractional COO brings a wealth of cross-industry experience and operational expertise to craft a strategic roadmap that drives scalable growth.
At NEXTPhase, our fractional COO services are designed to help businesses navigate complexity, adapt to change, and achieve profitability. With tailored solutions that address every aspect of operational excellence, from strategy to execution, we position your organization for sustainable success.
Key services included in the NEXTPhase fractional COO Offering are:
SCALING AND GROWTH STRATEGY
Market Readiness Assessment: Evaluate market trends, competitive positioning, and business capabilities to identify growth opportunities.
Scalability Blueprint: Develop a clear plan for expanding operations, infrastructure, and resources to handle increased demand.
Revenue Diversification Strategies: Identify and implement new revenue streams or market segments.
Revenue Diversification Strategies: Identify and implement new revenue streams or market segments.
Execution Support: Oversee rollout of scaling initiatives, ensuring alignment with strategic goals and timelines.
OPERATIONAL STRATEGY
Business Health Audit: Conduct a comprehensive review of existing operations to identify inefficiencies and gaps.
Strategic Roadmap Creation: Design a long-term operations strategy aligned with business goals and market demands.
Resource Alignment: Optimize resource allocation, ensuring teams and tools support key objectives.
Performance Tracking: Implement metrics and dashboards to monitor progress and adjust strategies as needed.
Technology and Systems Implementation: Revamp or introduce relevant foundational systems and technology to support intelligent growth that is supported by predictive analysis. A major part of our process is how best to integrate AI or test AI holistically and generate the best ROI.
Infrastructure Optimization: Ensure infrastructure is scalable, intelligent and adaptable for future expansion.
PROCESS OPTIMIZATION AND RISK MANAGEMENT
Workflow Analysis: Map and analyze current processes to identify bottlenecks and redundancies.
Automation Implementation: Introduce tools and systems to streamline repetitive tasks and improve efficiency.
Risk Assessment: Identify potential operational risks and develop mitigation strategies.
Continuous Improvement Framework: Establish ongoing evaluation processes to ensure optimized workflows remain effective.
TEAM LEADERSHIP AND DEVELOPMENT
Skills Assessment: Evaluate team capabilities and identify gaps in skills or leadership.
Organizational Restructuring: Realign roles and responsibilities to improve team performance and efficiency.
Leadership Coaching: Provide tailored coaching to strengthen decision-making, communication, and management skills.
Culture Enhancement: Foster a collaborative and goal-oriented company culture that empowers teams to excel
FINANCIAL AND COST EFFICIENCY
Financial Audits: Conduct comprehensive audits to assess financial health and operational efficiency.
Cost-Saving Opportunities: Identify and forecast potential savings across processes and operations.
Forecasting and Planning: Implement strategies to reduce waste and improve resource allocation.
Efficiency Tracking: Introduce tools to monitor and optimize ongoing financial performance.
Budget Realignment: Work with CFO to develop financial plans that prioritize ROI-driven initiatives.
Vendor Optimization: Negotiate contracts and improve supplier relationships to maximize cost-effectiveness.
PROJECT MANAGEMENT
Project Planning: Define objectives, timelines, and deliverables tailored to your business needs.
Resource Coordination: Allocate people, tools, and budgets effectively to execute the project.
Execution and Monitoring: Oversee project milestones and customer relationship management ensuring progress aligns with goals of all stakeholders.
Post-Project Analysis: Review outcomes, document lessons learned, and refine strategies for future initiatives.
HOW WE WORK
TESTIMONIALS
Aamar Khwaja, CEO, Modgarden
Austin, US
“We're in the middle of fundraising. Maryam has helped build a detailed operations and sourcing plan for our different milestones of growth, brought clarity to our GTM strategy by infusing her knowledge of different customers and distribution verticals, and regularly participates in investor discussions that have reaffirmed the strength of our operational bench. Maryam definitely feels like a full-time member of our team.”
Brigitte Bouganim, CEO, BB Eventz - Royal Air Marco
Toronto, Canada
“I met Maryam when she hired me to support the launch of an airline in Toronto. Her unparalleled sense of ownership, extensive knowledge, and remarkable versatility to step into any role and deliver results were truly impressive. Not only is she a great leader, but she’s also an incredibly supportive client, redefining what it means to foster a mutually beneficial relationship.”
CEO, OCG
Toronto, Canada
“Maryam has helped us with our strategy to expand into the Middle East. In six short months she grew our revenue, bringing us a third of a way to our 2026 growth target. But more importantly, she's brought discipline to our growth strategy and execution: first we understand what verticals are profitable to focus on. Secondly, she is able to step back, identify bottlenecks, and hold team accountable to fix problems and continue the actions necessary to drive growth. Having Maryam is like having a seasoned co-pilot who always has your back.”

“A company’s success is directly proportional to its ability to innovate, scale, and execute operationally.”
Mary Barra